Villa d’Este Style 2017: One lake, one car

This year, for the first time, the sixth edition of the exclusive reunion included an opportunity for the general public to partake, easily wining the attention of enthusiasts and the simply curious in Cernobbio’s Piazza Risorgimento, on the enchanting shores of Lake Como. This was a major innovation for this prestigious event, which brings together some of the rare remaining models of the Alfa Romeo 6C 2500SS Villa d’Este that still exist around the world and was devised and promoted by the celebrated Hotel Villa d’Este on Lake Como.

In addition to the Alfa Romeo belonging to the hotel, the sixth edition attracted a further two examples of this extremely rare model, produced in 1950-51 The 6C 2500SS Villa d’Este, which won the Villa d’Este Gold Cup at the last edition of the Elegance Competition in 1949, is known for its styling – the work of the Touring coachworks – that marked the onset of a new era in the history of Italian automobile design, focusing on the light weight and grace that represented the atmosphere being breathed in the country and the excellence of its manufacturers.

The reunion was also attended by a 1925 Alfa Romeo RLSS and an Alfa Romeo 6C 2500SS cabriolet with coachwork by Pinin Farina. In addition, as a result of a partnership with FCA Heritage and the Alfa Romeo Museum, the exhibition of the Villa d’Este models also featured a truly special guest: the one-seater Alfa Romeo G.P. Type 158, better known as the “Alfetta”, commemorating the first Formula 1 World Championship win in 1950.

This turned the event into a unique opportunity for period car enthusiasts and others: at last the public had the chance to attend a reunion that has been taking place since 2012, celebrating some of the best-known examples of Italian excellence, the automotive industry and the hospitality sector, and that once a year brings back home all the Coupés which owe their creation and their name to this location.