Chevy Celebrates 100 Years of Truck Design

One hundred years ago, Chevrolet introduced the 1918 One-Ton, setting the stage for a century of iconic trucks. To commemorate this milestone, the brand is looking back on 10 of the most iconic designs in Chevy truck history.

While Chevrolet truck design has changed radically over the past 100 years, one thing has always been true: Form follows function.

Here are 10 of the most iconic Chevy trucks in the past 100 years, along with a design perspective for each from Rich Scheer, director of Exterior Design for Chevy Trucks:


• 1918 One-Ton: The first production truck from Chevrolet was inspired by vehicles used in plants to move parts and pieces from place to place. This is an example of form follows function. The font, the proportions and the dark blue, almost black color make a very sophisticated bowtie, even by today’s standards.

• 1929 International Series LD: The 1929 was the first Chevrolet truck to feature a closed cab.

• 1938 Half-Ton: This was the first truck designed in the newly formed Art and Colour department, which was later to be known as Design Center. The proportions really evolved from the earlier designs, creating a lower and longer truck with a styled grille and elegant fenders.

• 1947 3100 Series: This is one of the most iconic designs in automotive history. If you mention a vintage Chevy truck, almost everyone will picture this model in their mind. The fenders are more integrated and the lamps are on the wide part of the vehicle instead of inboard, giving it a wider, stronger presence.

• 1955 3124 Series Cameo Carrier: It was Chevrolet’s first bumper-to-bumper styled truck, as styling didn’t stop at the back of the cab.

• 1967 C10 Fleetside: The body side has a strong shoulder that tapers toward the rear. This time period is when metallic paint was introduced, which highlighted the subtleties and body lines that weren’t as obvious before.


• 1973 C30 One-Ton Dually: This third-generation C/K square-body truck consider many to be the first modern Heavy Duty Truck.

• 1988 C/K1500: The C/K1500 was the first truck design influenced by aerodynamics. This truck still looks modern and sophisticated 40 years later.

• 1999 Silverado 1500 LT Z71: This was the first generation that used the Silverado nameplate. It also introduced many of the modern design elements that customers associate with current Chevy truck design, especially the iconic Chevrolet front end.

• 2007 Silverado 1500: The 2007 Silverado is simple, modern and powerful.