autobau reinvents itself

On 1 January 2018, Fredy Alexander Lienhard took over the management of autobau AG in Romanshorn. Thus, the system of the restored historic tank farm with the fascinating motor show “autobau adventure world” and the commercial center “autobau factory” is family-run for the first time. The racing driver and son of Fredy Lienhard sen. – Founder and owner of autobau AG – brings a lot of experience as managing director to the family business. In 2008, the Swiss company founded Rent4Ring at the Nürburgring and personally managed it until the end of 2017. He is also considered an exceptional performer on the notorious Nürburgring Nordschleife. Like his father, strong enthusiasm and passion for car racing are the driving force behind his work in the impressive Automuseum.

New strategy, new goals
With a new marketing and communication strategy, Fredy A. Lienhard puts the autobow erlebniswelt as an exceptional event location for corporate and private events at the center of marketing. On March 31, 2018, private individuals and professional event planners will find on the new website all important information about the facility as an event location as well as about all bookable autobau events, planned events and of course the motor show including guided tours. There are also new possibilities for online bookings.

Further development of traditional autobau events
The concepts have been developed further and added to driving experiences for many established motor-coach events such as the traditional Mother’s Day brunch or the guided tours. The goal is to be able to offer guests and visitors even more emotional experiences in the future. For the first time, the autobau-Erlebniswelt also organized the Swiss Father’s Day on 3 June 2018 with a special program for car enthusiasts and motorsport enthusiasts and their families to spend the day as a family day.

New car building event Roll out
With the roll out, Fredy A. Lienhard has already successfully introduced a new autobow event series. Since the premiere on March 21, 2018, at least one car from the collection has been presented in detail at the regular event and is now accessible to all visitors. Afterwards, it will also be driven on the autobau circuit, for which visitors can win a ride on their ticket and on Facebook.