Both quintessentially British, the Morgan Motor Company and Truefitt & Hill, have created a perfect partnership to relaunch two of Truefitt’s original hair products.
In line with the latest soft-top vehicles taking to the roads over a century ago, the C.A.R Cream and C.A.R Lotion became essential to hair preparations for the drivers of the time. These grooming products heralded a new era of driving freedom whilst being able to maintain one’s elegant appearance at all times. It makes sense to offer Morgan’s drivers Truefitt’s grooming products.
The luxury C.A.R Cream and C.A.R Lotion were originally created to enable a gentleman to hold not only the racing line while driving but also his hair style. Morgan is recognised the world over for its uniquely handcrafted automobiles, most notably, its classics range of soft top vehicles. So, with the use of Truefitt & Hill’s products, Morgan’s most stylish owners get confidence that their dapper coiffure will hold throughout the journey.
Originally created in the early 1900s for the Royal Automobile Club in Pall Mall, C.A.R Cream and C.A.R Lotion became an instant hit. It wasn’t long after that Morgan’s first 3-wheeler came onto the scene and the Morgan brand was born. Over a century later, Morgan Motor Company are proudly partnering with Truefitt & Hill, paying homage to the role of both companies during the dawn of motoring.
Morgan has worked closely with Truefitt & Hill’s team of designers to add an essence of its charisma and craftsmanship in creating the products’ new attire.