DeTomaso – The Comeback

Just in time for the sixtieth anniversary, the DeTomaso brand returns to the market. The car brand was founded in 1959 by racing driver Alejandro de Tomaso. The roots of the company were found in motorsport, because initially you built mainly Formula 1 race car for your own team or customers. Basis for all race cars and later sports cars were always Ford engines. In the 60s, DeTomaso moved more and more to the production of road sports cars. The first model was the Vallelunga in 1963, followed by the Giugiaro-drawn Mangusta with a large V8 engine. The best known and most successful DeTomaso model, however, was the Pantera, which was built from 1971 to 1993.

Over the years, Alejandro De Tomaso has acquired a number of partnerships and companies, such as Carrozzeria Ghia and Vignale, Maserati Innocenti, Bnelli or Moto Guzzi. Finazielle problem forced De Tomaso however later to sell the companies and holdings again. At the beginning of the 90s De Tomaso tried again to make a comeback with the Qvale Mangusta. But the sales figures remain moderate. The later Guará did not change the lack of interest of the buyers. In 2003, after the death of Alejandro De Tomaso filed for bankruptcy. The trademark rights were acquired by a Chinese company.

During the Goodwood Festival of Speed, the brand’s comeback was announced and the DeTomaso P72 was introduced. Visually, the new design leans heavily on the DeTomaso P70 from the 60s, which Alejandro De Tomaso designed and built together with Caroll Shelby. When Shelby said goodbye to a dispute over the project, the P70 was completed at GHia. Therefore, the model is also called 5000 Sport Ghia. The P72 is based on the technique and the carbon chassis of the Apollo Intensa Emozione. The “P” in the type designation stands for “prototipo”, ie a prototype of the model. Only 72 vehicles are to be built by the P72. The price for the supercar is around 700,000 euros. Details on the drive technology are not yet available, but will be announced very soon.