Maserati in China

Maserati completed its nearly 10,000km A Tribute to China Grand Tour. The Grand Tour was held to mark Maserati’s 15th anniversary in the Chinese market and pay tribute to the traditions and cultural heritage that China and Italy share. Starting in Shanghai, a city famed for its blend of Chinese and Western culture, the Grand Tour lasted about 40. It travelled four routes, climbed 16 mountains and crossed 70 cities in 10 provinces, creating an M-shaped journey across the country. China’s stunning landscapes provided the ideal backdrop and manifested the power, luxury and comfort of the Maserati Quattroporte, Levante and Ghibli. The distinct Chinese culture and ancient craftsmanship echoed Maserati’s long history and endless pursuit of Italian excellence.

2019 is a landmark year for Maserati as it marks a double anniversary: the 105th anniversary of the legendary brand and its 15-year-journey in China. For 105 years, the iconic Italian luxury vehicle brand has been crafting driving experiences that combine performance, comfort, style, refinement, and enjoyment of life. To celebrate the double anniversary, Maserati designed four exclusive routes that matched China’s striking natural landscapes and unique culture with the distinct Italian flair and elegance of the Maserati brand. The participants crossed the peaks and rivers of the Yangtze River area, visited cultural sites to discover ancient wisdom, followed the historic Silk Road to learn about its significance in linking cultures of the East and West, and traversed the vast and breath-taking mountain landscapes of Western China.

The Grand Tour was led by Maserati’s 2019 model range, with the Quattroporte, Levante and Ghibli each revealing their unique characteristics along the way. The modern and dynamic design of the Maserati Ghibli, with its elegant styling and streamlines, was in fine contrast with the exquisite and skilfully constructed architecture in Eastern China and Pingyao Ancient City. The Maserati SUVs, the Levante, Levante Trofeo and GTS, conquered the challenging terrains of the Gobi desert on the ancient Silk Road and surmounted the mountains and glaciers from Dunhuang to Chengdu. Whether set against rivers, mountains, highlands or ancient temples, the iconic Maserati Quattroporte exuded charm and timeless sophistication in every location and from every angle with comfort and grace.

As it celebrates its 15th anniversary of entering the Chinese market, Maserati completed a memorable journey in tribute to China and its rich culture. As the longest tour organized by the brand in recent years, the Grand Tour lived up to Maserati‘s unrelenting passion for driving and living. In the future, Maserati will continue to innovate, refine and perfect in order to create beautiful life experiences for its customers.