Imagine two examples of the of “Made in Italy” excellence, each with their respective rich histories, and yet both presenting a new path leading to right where we are today. “A completely white canvas was offered to me by Guido Barilla in our first meeting,” says GCDS’ Creative Director Giuliano Calza. “What started as a capsule collection, eventually ended up in Hollywood studios, with our teams filming for three days on Los Angeles sets transformed to dinner settings.”
The color fuchsia, both a compliment and contrast to blue, symbolizes the inclusivity that GCDS seems to represent in both this capsule collection and at large
All the while our star-studded cast featuring talents ranging from Sophia Loren, to Nikita Dragun, and Violet Chacki are getting ready backstage. The project combined Giuliano working hand-in-hand with director Nadia Lee Cohen to create a one-minute spot where rich tradition meets invites modern conceptions of inclusivity, inviting everyone to the table to display “The New Barilla by GCDS.”
“I just imagined my personal dinner table, exactly like my life today with GCDS, made of enthusiastic and unexpected meetings as part of a daily routine”, a ray of Made-In-Italy light, that the audience will be able to follow through the subway itinerary that both Sophia and Giuliano started it Naples, now heading to Hollywood.
“When I had to imagine who to choose for this cameo, from anyone in the entire world, I literally couldn’t think of anyone else but her: Sophia represents THE icon of Italian history, the ‘mother of Italy’ that greets her different family members, with just one simple message that everyone growing up as an Italian has heard over and over: “Dinner’s ready! E’ pronto!”
Nadia Lee Cohen says: “One Parisian night I was drinking wine with Giuliano when he turned to me and said: ‘Babe! Do you want to make a pasta advert?” I thought why not, everyone loves pasta! We said, wouldn’t it be great if we could get Sophia Loren? Next thing I know I’m staring into the feline eyes of the icon herself, as she spoke Italian to me, whilst I pretended to understand.
Inspired by the 1960’s technicolor back lots from the films of Douglas Sirk and Alfred Hitchcock, the film moves through red brick streets, gritty subways, dark jazz clubs, and paradise beach highways, depicting a day in the life of a cornucopia cast members all on their way to a once in a lifetime meal.”