How attractive the Asian market is for German automotive groups shows the commitment of Mercedes-Benz. The company has opened the first Mercedes me store in Beijing in China. 2016, The opening event of the new stores in Beijing took place in advance of the Auto China, China’s largest automotive trade fair. “We want to be the new lifestyle hot spot in SanLiTun with our world’s largest Mercedes me store.” Our goal is to inspire more young and new customer groups for Mercedes-Benz in a very high quality and at the same time relaxed atmosphere”, said Ola Källenius, Member of the Board of management of Daimler AG, responsible for Mercedes-Benz cars Sales.
With over 2,400 square metres on two floors of the new store in Beijing is worldwide, due to the importance of China as largest market by Mercedes-Benz of the largest Mercedes me store. The situation in Beijing’s trendy SanLiTun Chaoyang district meets the aspiration of the brand. New building in SanLiTun is one of the highest in the area. Flagship of international premium brands, as well as restaurants, bars and clubs, which make the area for young and old alike almost around the clock to one of the trendiest places of the city are located in the immediate vicinity.
The Mercedes me store in Beijing is for its visitors in the night with a complete catering offer, consisting of Café, bar and restaurant open. Thanks to its size and multifunctional design, the store has plenty of space for a wide variety of events with up to 800 guests. Already today the event calendar includes many seasonal events, such as the Chinese national day on October 1, but also brand-focused events on the occasion of formula 1, the Mercedes-Benz China fashion week or the Auto China.
SanLiTun is the sixth location with a Mercedes in the world me store. The first store opened in June 2014 in Hamburg on the Alster Lake, more stores there now in Milan right next to the Duomo, in from Tokyo HANEDA Airport Terminal 2 in Munich at the Odeon square as well as in the Queen’s Road in Hong Kong.