In the middle of the Nevada desert, not only the craziest hotels are flashing their seductive neon signs. The Las Vegas Convention Center was also superlative during the SEMA (Specialty Equipment Market Association) Show.
Around 2500 exhibitors showed their power vehicles and everything else around them in terms of styling, functionality, comfort, convenience and safety. Since 1967 the automobile show attracts visitors from all over the world. In 2013, over 130,000 guests from 130 countries came.
The majority of visitors are small business owners who are highly specialized and who are looking for new connections and information in this area. For classic car enthusiasts who value originality, a walk through the exhibition halls can become a martyrdom. After all, there’s something going on here that’s funky and breathtaking. Really captivating – and there you may keep tune what you want – is the high art of craftsmen, who transform the cars into eye-catchers of the extra class. Consumers meet makers here. Those interested in participating in one of nearly 90 lectures and panel discussions as part of the ‘Vehicle Technology Sessions’, training programs that accelerate and support the expansion of the adtermarket automotive industry in the US.
What does not really busy with us the masses brings the pulse American car fans on tours. “Can it be a bit more?” Is the question of styling, function, comfort and safety. Conclusion: Tuning is in.
The Las Vegas Convention Center was all about superlatives at this year’s SEMA (Specialty Equipment Market Association) Show. SEMA represents the $ 33.4 billion automotive supplier market that is growing every year in the land of opportunity with the desire to build and screw in the car.
Of course, many new maximum pimped cars are presented. In between are the traditional muscle cars and somewhere in between, the mixture of both. Performance is in demand – under the hood and around it, in the interior, in the sound system, the tires and and and …
In addition to automobiles that are simply eye-catching (even if one might not want to tune their own car for reasons of originality), the great craftsmanship of the Americans stands out. Personalization is a big topic – even for everyday cars. If you are interested, you take part in one of the almost 50 lectures and discussions in the framework of the ‘Vehicle Technology Sessions’. These are the training programs that accelerate the expansion of the US aftermarket automotive industry and support Do-It-Yourself enthusiasts.
No car brand is safe from the super tuners. On display were vehicles from Pagani and Lamborghini, Japanese supercars, Mustangs, MG TD, Renault Dauphine, Corvettes, Ferrari and of course all sorts of American brands such as Buick, Ford or Chevrolet. A special highlight were the Hotwheels vehicles, from which later the small models in 1:43 format were created. Legends from the nursery in original size to admire.
Also this year the tuners did not stop in front of legendary autoclassics from Germany. Popular objects were Volkswagen Bugs and Bullis, Porsche, Mercedes Benz, Opel, Ford, BMW 02 and 3 or even Volkswagen Polo. Was built something like. More horsepower, low rider versions or complete suspension and body modifications. In the picture gallery you will be able to admire some real works of art.
Of course, the weirdest rarities were not missing. These models would not even begin to get street legal in our latitudes and there is a lot of arguing about taste. Each vehicle a model for individualists. Certainly not built a second time.
Turbocharged or with Nitroinspritzung, low-rider or Highroller, Hot Rod or Custom Car, aluminum or carbon … Here is what has in the tuning scene rank and name. Like Hollywood stars, the tuners are celebrated by their fans. Richard Rawlings, Jay Leno, Jeff Allen, Aaron Kaufmann (formerly of Gas Money Garage), Larry Wood (Hot Wheels Designer), Jesse James (West Coast Choppers), Emerson Fitipaldi (Former F1 Driver and Tuner), Ken Block, TJ Hunt, John D’Agostino (Legendary Car Customizer). To mention only a few.
Particularly striking is the high presence of the converted pick-up trucks. Higher, larger and larger capacity is the motto here and so especially in this area particularly unusual models can be seen. While the SUVs are in the criticism of us, one seems to want to go even bigger in the USA. From the low-rider pick-up to models that require a ladder to board, everything was on display. Armored, artistic painted and made suitable for off-road use with sprocket wheels. The imagination knows no bounds and there is nothing that does not exist.
Of course, it is fun to marvel at the crammed vehicles with PS and chrome extras, the majority of visitors want to see new products. It’s about the detail. Small entrepreneurs who specialize in tuning are looking for their customers the kick that makes old cars a bit more chic.