Audi has worked with the Parisian photographer and graphic designer Amaury Laparra in its latest social media action. He was tasked to transform posted pictures of Audi fans, recalling automobile ads from the fifties or sixties into a poster. Six of these artistically designed works emerged from this action. Each of the Audi fans, whose picture has been processed to a poster, received a framed print. Audi posted the results on Instagram. Laparras biggest challenge was in the consistent transformation of the vehicles from the fan pictures , receiving an expectant graphical design, but still classic acting history.