PREMIUMMOTORRAD – 3rd place in Como

50 historical motorbikes lined up for the Concorso d’Eleganza on the grounds of Villa d’Este on Lake Como. In this „beauty contest“, what counts are not just the design and innovation, but also the history of the selected bikes. A special prize was awarded to PREMIUMMOTORRAD, a tenant at MOTORWORLD Region Stuttgart. Congratulations from our end!

Pioneering and daring
From Germany, PREMIUMMOTORRAD brought the first street-legal, four-cylinder MV Agusta 600 to the competition. 50 years after its launch, this bike started in the class „Daring to be different – designs that pushed the envelope“, featuring motorcycles fitted with pioneering and daring innovations. What is special about the Augusta 600 is its chassis and engine number, namely 1. Even the differences compared to the subsequent numbers can be made out in the small details. A real treat for connoisseurs.
The jury, headed by journalist and historian Carlo Perelli, scrutinised the 30 motorcycles on display very closely indeed. Jury member and BMW motorcycle design chief Edgar Heinrich reported that there were many heated discussions until the final decisions were made as to the winners. Best of Show was a Grindlay-Peerless 100 Brookland racing bike from 1929.
And Tobias Aichele, managing director of PREMIUMMOTORRAD, was extremely satisfied to receive third prize in Class A. “We, the motorcycle team, feel like rebels in Como,“ he grins, after his roaring four-cylinder machine had taken its place again at Villa Erba. One of the highlights of the motorcycle competition is namely the street run from Villa Erba to Villa d’Este on the Saturday of the event weekend. This year, eight motorcycles were chosen to take part, and were presented to the select audience on the terrace of the Grand Hotel. Among them was the truly special Augusta 600.