The Italian company Lamborghini headquarters in Sant ´ Sant’Agata Bolognese has opened the new Ad Personam Studio. In this area, every buyer of a Lamborghini can individually equip his vehicle. And: If you buy a Huracáns or Aventadors, one can visit the production halls and assemble all materials, fabrics, leather, colors, seats and wheels in a relaxed atmosphere of Ad Personam Studios. A digital simulation at the vehicle configurator helps to decide finally from hundreds of possible options and combinations. Since 2013, there are more than 50 new Ad Personam exterior colors, two-tone and papes. More than 50% of all delivered Lamborghini supercar were delivered with the additional option of Ad Personam in the first half of the year 2016. This is three times as much as in the previous years. The Aventador is without any doubt the most to styled sports car.